Freelance Data Analyst | May 2020 — Current
Providing support across a range of disciplines including data engineering, analysis, automation, and dashboard development.
GoNoodle | May 2016 — May 2020
Senior Data Analyst
Supported product, marketing, and sales department goals by building models, custom analysis, and tools catered to specific business needs:
- Modeled user lifetime value based on potential ad revenue
- Modeled user engagement based on content consumption
- Survival analysis to address user retention goals
- A/B Testing (BayesAB) product features
- Projected and forecasted ad inventory and revenue opportunities
- Developed corporate dashboards to standardize business KPIs across the organization
Improved consistency and reliability of data products by designing and developing custom ETL data pipeline:
- Redshift/s3 Data Warehouse
- Apache Airflow, Python, SQL
- AWS Tools: (s3, Kinesis, Athena, Redshift, RDS)
- Standardized Reporting and Exploration (Looker, Python)
Increased data team throughput by planning, managing, gathering requirements, and estimating projects into weekly sprints:
- Improved cross department relationships
- Shortened development cycle
- Executed in clubhouse.io
iostudio, llc | Jan 2012 — May 2016
Business Intelligence Supervisor
Enabled account management team to proactively track, monitor, and drive toward client success by determining KPIs, gathering requirements, and planning required data processes:
- Project/Team management
- Measurement plans, KPIs, project planning.
- Internal dashboards and standardizing and automating client reporting
- Web Analytics (Google Analytics)
- Lead Segmentation Analysis and Research
Delivered consistent, accurate, and reliable data projects by designing and maintaining data warehouse and ETL processes:
- Integrating multiple sources (Google Analytics, Call Center, Contract Conversions)
- Cross-departmental collaboration (Developers, IT, Account Management, Call Center)
- ETL Scripts (Pentaho & R scripts)